DIGITAL GAME PERSONA MAPPING (tm)
We help your brand find games which deliver audiences you want to reach and make money. Crazy, huh?
We also do the same thing for game studios, publishers, distributors and application and platform makers. Make more sense now?
FINDING YOUR REAL AUDIENCE
The problem with most game data and research is that it can’t tell you much about who is out there and how they behave and what they buy and do.
Sure you can get general information about downloads, playtimes, platforms and other stuff, but it doesn’t explain what your audience is really like. We do that based on our Digital Game Persona Mapping (tm) technologies and audience databases and testing research.
Sound like B.S.? It isn’t.
OUR SECRET SAUCE
We have a proprietary set of technologies which take your brand or game and map it to the audiences you are looking to reach.
O.K., you are not just one person. Right? We all have different “faces” or "hats" we wear throughout the day. We call those “personas”.
A “hard core gamer” could be a young dude or a middle aged person. So they are not just a “hard core gamer”. They have different genders, ages, incomes, languages, cultures and a variety of other characteristics.
Further, during the day, that person could play a variety of games ranging from hard core shooter to mobile casual games. They could have a narrow or wide range of game genres they prefer.
So a single person can have multiple "personas" when it comes to digital games. Wouldn’t it be nice to sort all of that out? You need to find your audience and that’s where we help you.